Search marketing is a mystery to many

Business owners don't want to get too close to it for fear of being sucked in, never to be heard of again. (Tip: Getting sucked into a black hole can ruin your whole day.) While search marketing is now a requirement for effective marketing in the new economy, it is fraught with more shapes and sizes of practitioners than even I care to admit. Today we will take a look at a few profiles of search marketing providers that exist, as well as some tidbits to help you navigate these treacherous waters so you safely land on the shore of a search solution that best fits your business needs. While this list is not exhaustive, I do think it hits the high points. If I offend any search marketers out there, please remember that I too am one of you. I would love to hear your feedback (or defense).